Powerful Women: Does Exposure Reduce Bias?

Citation:

Beaman, Lori A, et al. “Powerful Women: Does Exposure Reduce Bias?”. Quarterly Journal of Economics 124.4 (2009): , 124, 4, 1497-1540. Web. Copy at http://www.tinyurl.com/y2peaa39

Abstract:

We exploit random assignment of gender quotas for leadership positions on Indian village councils to show that prior exposure to a female leader is associated with electoral gains for women. After ten years of quotas, women are more likely to stand for, and win, elected positions in councils required to have a female chief councilor in the previous two elections. We provide experimental and survey evidence on one channel of influence—changes in voter attitudes. Prior exposure to a female chief councilor improves perceptions of female leader effectiveness and weakens stereotypes about gender roles in the public and domestic spheres.

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Last updated on 08/20/2014