Marcela Gutiérrez Bernal
Marcela worked at IMAGO Global Grassroots, an NGO that helps women grassroots organizations scale-up their impact. In particular, she met with members of two of the biggest organizations in rural India (PRADAN-TRI and SRIJAN) in order to clearly identify their theory of chain, detect particular areas of improvement and design implementable action plans, perform capacity building, and lay the grounds to implement project driven iterative adaptation.
Women grassroots organizations in India are gaining importance as change agents within their communities. This results from the changes within the Indian government as well as the fact that major foundations are moving away as India reaches middle income status. With WAPPP’s support, Marcela worked with two of the leading women grassroots organizations in India: Professional Assistance for Development Action (PRADAN-TRI) which promotes female self-help groups on an integrated strategy of community mobilization, livelihoods, social development and market deepening (see pradan.net); and Self-Reliant Initiatives for Joint Action (SRIJAN), which supports the formation and development of women’s Self-Help groups with a focus on economic livelihoods (see srijanindia.org). Marcela traveled to different communities (Ahmedabad, Jharkhand, Uttar Pradesh or Madhya Pradesh) and interacted with local women leaders on the ground in order to: i) help them identify the theory of change behind their models of operation; ii) pinpoint opportunities for improvement and develop action plans to implement them; iii) design mechanisms to scale-up and replicate effective experiences; iv) perform capacity building on scaling-up including the design of a cascading architecture for training trainers across the participating organizations; and iv) lay the grounds to implement project driven iterative adaptation (PDIA) which includes designing continuous feedback loops and mechanisms to measure success.