Girl Culture, Media, and Japan

Semester: 

Spring

Offered: 

2020

In contemporary Japan, girls and girl culture are considered to be among the most significant sources of popular cultural trends. For instance, the girly aesthetics of “cute” (kawaii) has animated broad areas of Japanese culture since the 1980s and has become a global cultural idiom through the dissemination of Japanese entertainment medias and fashion products abroad. The course will explore a number of key questions about Japanese (and global) girl culture. How did the conceptualization of girlhood, girl culture, girl bodies, and girl affect transform in Japan from the early twentieth century to the present?  How did various medias and media consumption help shape these trends? What can the exploration of “girls’ question” tell us, not only about Japanese socio-cultural history, but also about the general conditions of youth, gender, and media culture in the world today (e.g., the sea of pink at Women’s March, 2016)? We will begin the semester by unpacking key terms such as “girl,” “girlhood,” and “girl culture” in relations to the modern and contemporary notions of gender, maturity, and majority.  The course materials include fiction, fashion magazines, teen films, manga, and animation.  No prior knowledge of Japanese language or history is expected. 

Additional Information

Faculty: Tomiko Yoda  
Time: Mon and Wed, 3:00 – 4:15pm    
JAPNLIT 162