Addressing gender inequality through sport, Karachi United Women’s Division launched a year-round football program to empower young women and girls. Mashal created long-term plans and put them into short-term achievable action.
Taking on a broader developmental role within Pakistan with the establishment of a Women’s Division since 2010, Karachi United leverages the power of football to create positive community uplift while simultaneously establishing the football industry through its work. The program aims to address key issues faced by many young girls in their football program including child marriage, women’s health (and the importance of physical activity), and women’s rights to occupying public space. The objective is to make these issues part of our women’s division curriculum while measuring the impact of doing so. This was a novel approach to addressing these issues through sport in Pakistan. The Summer Internship Project entailed setting up preliminary workshops, focus groups, structuring the program and syncing it with the organization’s core mission, shaping a curriculum and a calendar, marketing the project to build capacity, and of course creating the metrics to measure impact.